Advertising Account Planning 3th edition

ISBN:076564035X

ISBN13:9780765640352

Publisher:Routledge

Authors:Larry D. Kelley, Larry Kelley, Donald W. Jugenheimer

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Advertising Account Planning Description

Advertising Account Planning 3 Edition Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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